Thinking Environment. Thinking Health. Keetsa is Answer.
For the Berkeley retail location of Keetsa, Siteworks worked with a multiplicity of reclaimed materials like wood, brick, and stone to not only express the ideals and identity of the green-minded mattress company itself, but also the ethos and sensibilities of Berkeley and the Bay Area. “The Nest,” an object/sculpture Siteworks lead designer Jean Pierre Veillet invented as a brand identity piece for Keetsa’s New York SoHo store, continues as the primary visual piece and lure to passersby.